Free sample - The influence of mass media on the social life.. translation missing

The influence of mass media on the social life.. The influence of mass media on the social life.1. Nowadays it is very hard to overestimate the influence of mass media on the social life. It provides us with big quantity of information- movies, news, informative and educational TV-programs and for sure there is a lot of commercial information- advertising. In order to pick needed information from the flow of differently-oriented information, it is necessary to outline the general principles of its ‘consumption’ and to understand the principles of its work. According to the Stuart Hall â€Å"Encoding and Decoding†, it is possible to say that people get all needed information, especially commercial on the subliminal level. In other words, advertising and propagandistic films influence human mind indirectly, with the help of specially-developed psychological tools. Stuart Hall outlines the four staged theory of communication, which includes the following steps: production, circulation, use and reproduction. [1] According to the â€Å"Encoding and Decoding†, it is possible to outline three following hypothetical reader/viewer positions: first of all, the sender never determines the meaning of the message; secondly, it is very hard to understand the essence of the message for the audience, because the message is not transparent; and finally, the audience is not a passive recipient of meaning[2] According to the Halls concept, it is possible to say that sender never makes a strict determination of the message, because each viewer would make those conclusions, which are supported by his own moral standards and attitude towards some subject matter. In the Ang’s "Dallas and the Ideology of Mass Culture" we have found the following interpretation of mass culture: it makes its great impact on the social, life, while the mass serials like Dallas are widely watched and discussed by wide auditory; some of people like that serial, others do not, but it is still discussed, watched and it does not lose its popularity. It has become being the part of the social life. People live together with the main characters and they are waiting for watching the new episode in order to get the information, concerning the plot development. There is such an attitude towards mass consumption serials: some people feel comfortable and do not consider their life problems, while watching serial, such people live together with their heroes and do not care about their own and global problems. Mass culture serials development allows stage director (or letter-writer) to outline new ideas in the current culture and to create new mass culture – they include into the plot of the serial those issues and aspects, which would make significant influence on the social life: beginning from the fashions and accomplishing with the behaviour ideas. People would follow their beloved characters of serials and in such manner they would be trying to be alike to the serials’ main heroes.[3] According to the David Morley THE NATIONWIDE AUDIENCE, it is possible to make conclusions about the influence of the mass culture on different aspects of human lives. In such manner it is possible to create public opinion the desired way- to involve public opinion polls in order to ‘outline’ the general attitude towards some event. In such manner those people, who are not involved directly into the problematic, would be influenced by such ‘mass’ opinion. That allows preventing panic and at the same case such mass media tools mislead people, concerning current situation in the country.[4] Finally, Jacqueline Bobo has outlined in her THE COLOR PURPLE the possibility of using mass media tool for paying additional attention on the situation (in Jacquelines’ Bobo case - with the racial discrimination.   To conclude, we would like to stress that getting the message from the author means understanding all ideas, which laid the foundations of the movie or serial or advertising. The quality of such message could be measured by the number of those people, who have made conclusions, alike to the authors’ ones.[5] 2. Currently, is possible to outline one of the most powerful cultural moving today- fun clubs. They were developed and created in order to integrate different people with the same attitudes towards life values, towards some popular persons or towards some works of art. These people are usually very friendly and they are integrated by the common idea about development the mass culture tool- promoting, supporting and admiration with some person or group of people. Different actions, participants meetings and future actions consideration are the main directions of the fan clubs activities. To our opinion, it is possible to consider fan clubs as extension of audiences for some cultural activities. In order to prove the above said, we would like to consider the Star Trek fans, who have tried to achieve the social understanding if the homosexual relations and to prevent wide judgement this movement. They have considered the homosexual relations as a normal social event, which should be understood and supported by their society. They have achieved that level with the help of the following tools: they have proclaimed the slogan 'Out of the closet and into the universe’ – tending to be visual and ordinary and by mass national letter-writing campaign organisation. As a result, both these tolls have attracted mass attention towards that issue and that has made its influence of the situation improvement in the whole country. [6] Talking about the Titanic and DiCaprio funs, we would like to pay additional attention that the majority of its fans are young females (more that 60 percents of the general quantity) and their age does not exceed 25 y.o. in majority of cases. Titanic with DiCaprio is the blockbuster, which is based on the real historical events. It concerns such topics as welfare, love and human relations. Also such philosophical issue as the sense of life is outlined indirectly, because it is up to the audience to decide whether hero has made right decision of it would have been better to act another way to prevent such misfortune. The fun clubs have supported the popularity of this movie   for durable period of time and have significantly increased the revenue from its screening - majority of young ladies have watched it for several times- from 2 to 14 and that has attracted additional interest towards that issue from another female representatives of young age. In order to defend the favourite movie from the different negative journalistic and star discourse its fans have marginalized their desires, the fan club representatives have widely involved press into that process and there they have printed different articled, supported with DiCaprio photos and some desired of personal meetings, love and devotion towards main hero of this movie. In such manner young fans have constantly attracted some interest towards the Titanic and they have saved its popularity and the interest towards this movie for a durable period of time. [7] To conclude, we would like to stress that mass media and fun clubs create the populations’ attitude towards some social events, works of art and persons. It is very important to support such movements and to direct their activities into the positive course. Only in such manner it is possible to achieve the highest results and to combine the fan club legal activity and mass culture creation, support and development. Reference list: 1.  Ã‚  Ã‚  Ã‚  Ã‚   Ang, Ien. "Dallas and the Ideology of Mass Culture." The Cultural Studies Reader. Ed. Simon During. New York: Routledge, 1993. 403-420. 2.  Ã‚  Ã‚  Ã‚  Ã‚   Bobo, Jacqueline (1988 ) Black women's responses to The Colour Purple. Jump Cut, no. 33, Feb. 1988, pp. 43-51 3.  Ã‚  Ã‚  Ã‚  Ã‚   Hall, S. (1973) Encoding and Decoding in the Television Discourse Birmingham: CCS 4.  Ã‚  Ã‚  Ã‚  Ã‚   Henry Jenkins (2001) OUT OF THE CLOSET AND INTO THE UNIVERSE' Queers and Star Trek 5.  Ã‚  Ã‚  Ã‚  Ã‚   MELANIE NASH AND MARTTI LAHTI (2001) "Utmost Ashamed to Say I am the One of Those Girls " Titanic, Leonardo Dicaprio, and the paradoxes of girls' fandom   Ã‚  Ã‚  Ã‚  Ã‚   Morley, David (1980) The 'Nationwide' Audience: Structure and Decoding. London: BFI. ISBN 0-85170-097-7   Ã‚  Ã‚  Ã‚  Ã‚   Procter, James. (2004) Stuart Hall, Routledge critical thinkers.

2061 A Space Odyssey Three Essays - Space Odyssey Series

2061 A Space Odyssey Three Essays - Space Odyssey Series 2061 A Space Odyssey Three Dr. Heywood Floyd was sitting in the space station Pasture when he saw Haleys comet and decided to actually land on the surface (by convincing Tsung Corporation that it would be good advertising). So off go Dr.Floyd, Dr.Chant, Clifford Greenberg and the Universes crew to Haleys comet. Dr.Rolf van der Berg was called to his office at 5:00 in the morning to find that on Europa There was a new mountain three times the size of Everest had appeared and that a thousand kilometers away from the mountain a monolith about five hundred kilometers wide and a thousand two hundred kilometers long. When Universe landed The passengers were allowed on to the surface but only if they had some body with them so that if something went wrong they could help each other out. Floyd found some caves and decided to investigate it but came back empty handed. After The universe dropped the passengers back off at the moon base the universe was assigned to go pick up a ship that had crash landed on Europa. Universe went to pick up the people when it was hijacked by Universes stewardess and was forced to land when Universe had landed The Hijacker killed her self by shooting herself in the head. after the ship had land the landing pads had sunk into the ground and the hijacker must have thought that they were stranded. After the event with the hijacker the crew decided to explore the mysterious mountain while picking up the survivors. When they got to the mountain they realized that it was in fact a diamond three times the size as Everett. Dr.Chant took some samples and picked up the survivors. When they were flying back they noticed some thing on the ground it was a small village but no body was there. The universe landed and looked around and found no one then Floyd saw David Bowman, David said The people here have fled to there waters and will be back once your poison has gone. and then he vanished. Floyd wondered about this for a moment and remembered that when an oxygen producing planet had been created it killed off all the other planets, and that was what there exhaust was or at least mostly. The universe left and headed home once again. Year: 3000 The Monolith that was discovered on the moon is sitting in a museum now just sitting there when suddenly something happened after 4 million years it reawakens!.

Definition of the Educational Technology Field Essay

Definition of the Educational Technology Field - Essay Example The education and instructional technology is a link between available technologies and the educational/instructional needs by means of looking for ways to make the technology useful to both the student and the teacher. Usually, there is a need to have a clear definition of the field of instructional technology. First, a clear definition offers the people involved, especially the professionals in the field, a better understanding of what their roles are (Hall, Meyer & Rose 2012). Unless there is a clear definition of the field and what it entails, there is a very high chance that the productivity of such professionals, in terms of what they learn, research and implement will be an issue. At the same time, as more and more technologies come out, there are issues of technology hype. Technology hype is the promises that most technologies offer to do, but that do not add any value. In instructional and educational technology, the best thing to know is that not all technologies will offer any quality to the education and instructional process. Taking these technologies on their face value would lead to expensive investments in educational technology, but with little or no return. In this regard, having a good definition of the instructional technology is also a good way to create a better understanding of what this field is about. It also creates the awareness that in involving technology in education and especially in instruction design, the needs of the teacher/students drive the use of technology and not the other way round. Technology should not be the one driving the needs of the teacher/student in class, but technology should only be applied where and when necessary. This can only be best understood by having a clear understanding of instructional what technology is and how it relates to instructional design (Spector et al, 2013). Professionals who understand this principle are

Individual Assignment 6 Example | Topics and Well Written Essays - 250 words

Individual 6 - Assignment Example Societies with a collectivist culture also shares the same ideals, especially since people in a collectivist culture pay particular attention to the relationship between certain objects, such as developing their trust in the brand depending on the overall reputation of the parent company and how their products contain the values and characteristics they promote (113). The idea of standing out is rather unheard of in feminist and collectivist cultures. On the other hand, highly-individualistic and masculine cultures are much more impacted by humorous and unruly advertisements, and this is mainly due to the common belief of having the need to belong to the strongest, and the desire to rise above everyone else, as well as wanting to shape all individuals into the same winning image (79). Brands become separate entities that are relatively detached from the parent company, and each brand competes for the top of the product category, which is a characteristic that every person can relate to, especially those wanting to be recognized as the best. Also, because there is much more importance in standing out rather than blending in, thus using strong and hard approaches in advertising and directly going straight to the point works far better in masculine and individualist cultures than subtlety and modesty (82). Thus it is more effective to show individual strengths than to elucidate on the

GE case study Essay Example for Free

GE case study Essay GE Oil Gas was established in 2012 when GE Energy was divided into three new business units of General Electric. Prompted by poor financial performance, GE Oil Gas was created in an effort to simplify business and also make General Electric more visible to its shareholders (Working Environment | GE. com, n. d. , p. 1). GE Oil Gas has grown to become one of the key players in the energy sector. Operating in more than 100 countries and employing 43,000 people, GE Oil Gas delivers equipment and services that enable its customers to access and make more efficient use of the world’s energy resources. With a variety of extremely complex technologies fueling numerous industry-milestone projects, GE Oil Gas has helped make it possible to extract reserves in the most remote and extreme locations. One example, the Gorgan Project, is one of the world’s largest natural gas projects and provides energy to most of Western Australia. The Gorgan Project provides insight to some of the staffing challenges facing GE in today’s global and complex energy industry(Introduction Workforce planning in the global oil and gas environment GE Oil Gas | GE Oil Gas case studies, videos, social media and information | Business Case Studies, n.d. , p. 1) . GE Mission and Values Unlike most Fortune 500 companies, GE does not have an official mission statement, rather they represent their mission with the â€Å"GE Works Equation†. As explained by GE, â€Å"We have a relentless drive to invent things that matter: innovations that build, power, move and help cure the world. We make things that very few in the world can, but that everyone needs. This is a source of pride. To our employees and customers, it defines GE. † (General Electric (GE) mission statement 2013 | SM Insight, p. 1). As environmental regulations shift and force the energy sector to evolve, GE is forced to place a large emphasis on environmental standards. The following statement represents GE’s commitment to sound environmental practices. â€Å"GEs unstinted commitment to Environment, Health Safety is a paramount consideration in all its procedural aspects. For, at GE we realize that when it comes to EHS, a clean bill of health is more than a corporate asset; it is a fundamental responsibility to employees and to the environment that we all share,† (Environment Industries | GE Energy, n.d. , p. 1) S. W. O. T. Analysis1 With regards to adequately staffing each position within GE’s complex organization, the following strengths are key to maintaining market share and a competitive edge. †¢Alliances with other strong businesses that are viewed favorably among the masses †¢As a market leader, GE is capable of obtaining the most experienced employees which continue to help GE be a leader in innovation †¢Strong organizational structure and culture †¢Employee base of 323,000 (All of GE) †¢Strong reputation and popular with consumers. †¢Respected Brand Despite having a high market share, GE still faces weaknesses that must be recognized and understood for them to improve their position. They are as follows: †¢GE is 4th highest producer of air and water pollution. †¢History of misleading investors for high returns †¢GE not performing well in Asian Markets †¢Charged by Department of Defense on corrupt practices for jet engine sales to Israel With the energy sector in full speed and booming in most of the world, GE Oil Gas has a vast number of opportunities to improve performance. With an aging workforce, it is critical that GE also capitalize on current opportunities with personnel and training. The following are current opportunities for GE with regards to their workforce. †¢Pursue governmental support (grants/allowances) for training and hiring new employees †¢Focus on corporate social responsibility to gain favor with consumers, potential employees †¢Takeover/Merger opportunities to enter new markets †¢Further utilize RD projects †¢Improve customer service Being such a highly regulated industry, there are a vast number of external threats that face a company such as GE. These external factors need to be recognized and planned for to avoid a disruption in operations. †¢Increased Labor Cost, shortage of skilled workers, and aging workforce †¢Global recession †¢Currency fluctuations due to the number of counties GE is doing business †¢Intense competition in the industry †¢As the 4th largest producer of pollutants, the biggest threat for GE is government regulation on environmental issues Strategy and Organizational Drivers. Workforce planning is becoming more critical for companies such as GE. Workforce planning is essentially a company planning for future labor needs Because operations span across 100+ companies, GE has developed global training centers offering a broad training curriculum to ensure its workforce is abreast to the latest challenges in the energy industry. Despite the shortage of STEM graduates worldwide, GE offers customized leadership programs to younger generations in hopes of developing the next generation of technical experts and managers. Additionally, leadership teams are implemented on most all big projects and are tasked with making key strategic decisions for the organization. At all levels of the organization, those who demonstrate passion and commitment to both high performance and the GE brand can expect to be rewarded with higher positions and more responsibility, Whether it is an HR employee, a scientist, or an engineer, GE seems committed to building and empowering employees(Introduction Workforce planning in the global oil and gas environment GE Oil Gas | GE Oil Gas case studies, videos, social media and information | Business Case Studies, n.d. , p. 2). Improving. The most pressing issues facing GE Oil Gas are the risks of environmental regulation and employing an adequate labor force to cope with the demands of technology advancements. Because of the shortage of skilled professionals, GE should focus heavily on building relationships with the best universities, worldwide, and establishing a presence in the minds of young people interested in STEM careers. GE could begin at even the grade school level by sponsoring science fairs, math and engineering competitions, or any other related activity and provide scholarships to winners. Begin a marketing campaign nationwide that focuses on growing the interest of math and science at a young age. With regards to the environmental issues, strict compliance should be a zero tolerance policy. Bad press can destroy years of good work and potentially cost a company everything. It is vital that companies such as GE are able to adapt to their continually changing landscape, and implement new strategies conducive to growth. In a markets such as oil and gas, it seems like the company that is not growing, is dying. GE has the resources to help ensure they have a future in energy. They must continue to look for initiatives to encourage students to learn about oil and gas. Skilled people are the lifeline of GE.

William Blakes Chimney Sweeper Essay -- William Blake Songs of Innoce

William Blake's Chimney Sweeper In this essay I am going to explore Blake's Chimney Sweeper poems from the Songs of Innocence and the Songs of Experience. During this essay I will cover Blake's life and times and the way chimney sweepers get treated around that time and what Blake attempts to do about it. Blake was born on November 28 in the year 1757. His parents where strict but understanding. Blake's parents realized early in his life that Blake was gifted. He had an extremely active imagination and he often got visions. At only four years old he claimed he had seen God in one of these visions. Another time when he was with one of his friends he envisaged angels filling a tree. He horridly told his family what he saw but the response he got from his father was quite negative. His father threatened to whip him because he believed it was time for him to grow up. However his mother took Blake's side and when she asked him about it he stated that the angels took the form of his thoughts. This vision was stuck with him and was extremely influential in his life. Blake obviously had a gift for seeing things with his eyes and in his imagination. He used his artwork to express his experiences. When Blake turned ten years of age his parents decided to enrol him into a drawing school. Later on in his life Blake used his talent as an artist to become a apprentice engraver. Throughout Blake's life he had a dislike for nasty, unfair people especially towards those that had power and money like those in the government, and those that where associated with the church. Blake also could not stand power abusers and bad unfair treatment to... ... final stanza Blake goes on the attack at the church and the government he does this by provoking anger towards them through the unfairness of it all. "And because I am happy & dance and sing, They think they have done me no injury, In these lines Blake is how the chimney sweeper feels after his ordeal, putting on the front everything is ok when it is not. Going deeper into what Blake is trying to bring across is representation that the chimney sweep is the poor people again. The final two lines Blake attacks the church and the government, the chimney sweep is wise and is experienced and realises that the church and government exploit the poor so that they can make their own heaven out of the money from the society. And we gone to praise God & his Priest and King, Who make up a heaven of our misery"

Classroom Teaching & Technology integration in the society Essay

An individual in this urban society interacts more with machines than the humans. Similarly, a child in this 21st century is born in an environment where digital electronics rules and it would be very much difficult of him to realize the fact that a century ago it was difficult to even call a place nearby. Things were very much mechanical and analytic. The world was a big place and large enough to consider each of the nations as islands of culture with least of interference of other culture. But now the world has become very small with information from far off places are available with a click of mouse. Websites are the second address of everything that has got dual presence i.e. both physical as well as virtual. Even though there is the same physical distance but virtually all are sitting together and is available at the virtual locations. The above mentioned changes and the rate at which these changes are being incorporated into the human civilization are going to continue and as a result everything that will see the integration of technology will accelerate. These can be a business group or a community or a simple family. The matter of importance is the individual’s capability to adopt itself to changing condition not only to thrive but to achieve further success (Chen, 2006). The above mentioned changes have actually called on classroom teachers to follow up with this technology integration. The common nation is that teachers without the knowledge of basic technology skills are more of an obstacle to any technology integration either in present or in future. But the same person can provide efficient leadership by becoming aware of basic technology skills and some imaginative thought process (Bolman & Deal, 2002). This includes creation of a vision and then sharing and implementing the vision through arrangement of proper funding. A teacher’s acquaintance with these issues and its impact of technological standards actually gives an in depth view of very basic platform over which administrators’ knowledge stands (Bowman, Newman, & Masterson, 2001). His knowledge and understanding of technology is perhaps the most important factor that determines whether the assimilation of education and technology will work in the classroom or not (Hughes & Zachariah, 2001). Teachers who are technologically sound are more comfortable with the youth and children of today who are very much tech savvy and habitual of using hi-tech electronic equipments. They generally work in direct contact with students thereby the exchange of ideas from both side could be achieved and hence the possibility of better result from this technology implementation would be achieved. They would also convince the students in cooperating with the other teachers and other important elements of the complete implementation staff. Being an education professional, he or she is very much aware of facts that the effectiveness of the technology integration is a very much a variable depending on administrators’ competencies. The development of this specific and well researched competencies helps in providing proper guidelines for establishing steps for the administrator to maintain technology leadership and hence his assistance in technology integration in schools will result far reaching outputs in technology literacy and enhanced student learning. The educators’ perceptions of principal technology leadership competencies at the later stage is an important factor behind the successful integration of technology ensuring smooth rather flow of knowledge and information (Chin & Hortin, 1994). Learning in the classroom will generate a new relationship between the teacher and the student thereby engaging and modernizing various methods for assessment as well as study. The broader relation between the educators and the students will give real time information to the teachers about the performance of the students. Through this they can search for newer methods to help their students. These processes will ensure more compact relationship and the students will learn in a very few period rather than the months (Trends, 2006). The newer technology generally in the form of computer & internet has provided a different addition to the meaningful learning of education. One of the first and most vocal proponents of the use of technology to promote this type of meaningful learning was Seymour Papert (1980, 1994) who believed that computers could provide a powerful tool for learning. He also noted that schools have frequently ignored the broad capacities of computers for instructional support, isolating them from the learning process rather than integrating them into all areas of the curriculum. Using the techniques of the constructivism effectively, the teacher can teach or educate their students in a better way. Teachers are beginning to use technology as a tool to promote students’ ability to reason and solve authentic problems. Teachers have now been using technology and also integrating them into formal education system with intention to transform classrooms into technology intensive knowledge centers providing purposeful learning with experimental leaning that would intuitively create an environment of authentic action rather than awareness and simple information. The effective use of technology can integrate higher cognitive skill development and thinking skills such as problem solving, reasoning, decision making, and scientific inquiry. When teachers are thorough and totally integrate technology into class room a very different environment comes into existence. A constructivist learning environment is a place in which learners work together and support each other as they use a variety of tools and information resources in their guided pursuit of learning goals and problem-solving activities. Constructivist learning environments frequently encompass many different applications of media and technology. Classrooms under this environment are active with the combine of the tools of constructivism with communication and visualization tools that enable communication and collaboration among learners in a socio cultural context. Increased student achievement can result because of the synergy created through dynamic interactions (Sandholtz, Ringstaff, & Dwyer, 1997). In short the teachers must acquire the desired skill level which helps them in gaining the knowledge & the use of computer based technology .The survey revealed that most students have said that their teachers do not use computers in sophisticated ways. And if the teachers are not provided the useful support needed to integrate computers into the overall framework of the classroom, it is unlikely that their students will use computers in ways that will improve their learning process (Fuller, 2000). References Bolman, L. G., & Deal, T. E. (2002). Leading with soul and spirit. The School   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Administrator, February, 21-26.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   computer. New York: Basic Books. Sandholtz, J., Ringstaff, C., & Dwyer, D. (1997). Teaching with technology: Creating